I just became “online friends” with a friend. Whilst having a Facebook conversation with her, I asked how the promotion of her seminars was going. In exchange, I told her about the social media seminars I am hosting and asked if she had created a Facebook Public Profile for her business. Here’s her reply,
“So how do you make that Facebook link?”
This 5 minutes post is about the first step you need to take on Facebook for your business. Once this is established, we can revisit Facebook in this series to talk about other aspects of Facebook that you can utilise.
What is a Public Profile Page?
Facebook allows businesses to interact with people via Public Profile Pages that have the same functionality as your regular profile. Facebook says that it creates “a presence that looks and behaves like user profiles to connect and engage with your customers and amplify your voice to their friends.”
On your Public Profile Page, instead of friends you have fans, and in the past these were referred to as fan pages. So you may still see references on Facebook to Pages, or Fan Pages. A Public Profile on Facebook is great becasue the “fan” doesn’t have to ask permission to follow you as they do when you are “friends”.
I find that Facebook makes it difficult to create a Public Profile, so click here to be directed to the right starting place or paste http://www.facebook.com/home.php?ref=logo#/pages/create.php into your browser. Just make sure you are already a member of Facebook.
Now you can create your Public Profile in 3 simple steps.
1. Choose your category
Once you are on the Create New Facebook Page you can choose your category. If you are a business, click on “Local” and from your drop down box choose the most suitable category to suit your business type.
2. Name it
Facebook says that the name you give your Page is permanent. So choose wisely. You want to match your name to your business name as closely as possible to make it easy for customers and fans to find you.
3. Complete the official stuff
Check the box, electronically sign, click the “Create Page” button – you’re done!
Your Public Profile Page is ready for you to flesh out and invite people to visit. Some things to consider in making your Public Profile inviting include~
- logo or friendly photo of the hotel/restaurant/cafe
- adding tabs for video, photos, discussions, polls
- photos of your hotel rooms, food, staff and views
- adding the reservations application designed for restaurants
- listing upcoming events
- post updates regularly
You can check out my Facebook Public Profile here and take part in the current discussion “What’s your favourite holiday/travel movie?”
PS. Leave a comment below with a link to your Public Profile so we can all become fans!