5 Minute Series: Twitter (Don’t be a fail statistic)

It was recently reported that 60% of new Twitter users stop using within one month. It’s a pity, I find it lots of fun and educational. I can only think that they weren’t warmly welcomed into the Twitter fold because of one of 2 things.
1. They only followed the celebrities that the Twitter suggests when you first sign up, only to find that they are boring!
2. They haven’t filled out their profile details, so that other people don’t know who they are, and why they should follow them.

There are probably a number of other reasons, but recent experiences have me believing that these are high on the list.

Picture by Lauterhaus

Picture by Lauterhaus

1. Follow people who’s interests you share

I just caught up with a friend whom I recently coaxed on to Twitter. She told me how boring Twitter was. Shocked I asked who she was following. Like many a new user, her list consisted mostly of  celebrities. No wonder. When the likes of Ellen and Ashton Kutcher have 1 million+ followers, you can’t expect there to be much interaction with them. Even if you do catch their attention, it is unlikely they will follow back or reply (just check out their time-line). And you soon find out that they are just like us anyway.

Instead, follow people who are interested in the things you are interested in. Be it coffee addicts, hand crafters, alpaca farmers, wine lovers, hoteliers, artisans, travellers or raw vegans, you’ll have a more interesting and satisfying Twitter experience. I suggest you check out monitter to find people who are talking about what you are interested in. And there is an added bonus to following same interest people in your local area – it makes it possible to meet-up with them off-line.

2. Fill in your profile

It seems that the recent rush of Twitter popularity has newbies signing up but not filling in their details on their profile page. I must admit, this is my pet hate. I’ll admitI am not someone who will automatically follow back if you follow me. Instead I will check you out, see what your interests are, and also see what sort of things you tweet in your time-line. If all this is blank, I’m just not interested.

If you need to go back and fil in your information, simply click on your ‘Profile’ tab, and then ‘Settings’. It is a simple mini-bio. In keeping with the short message context of Twitter, you don’t have to do too much work, so make sure you utilise what you have.

Name: Even if you are Tweeting under your business name, it is still a good idea to put your real name here. There are 3 good reasons for this.

  1. It lets people know that they are following a real person
  2. If people know you, and not your business, they can still find & follow you
  3. Google will search by your real name and your Twitter username. So you maximise your SEO by using both!

And leave a space, not underscore, between your first and last name. 

Your Usernameis what will be displayed next to your tweets. Your business name can go here if you are tweeting for business. This helps build your brand on Twitter as people begin to associate your name with your message. And using your logo as your picture iconis also a good brand building exercise, as more people associate with your icon than your username.

More Info URLis where you can list your web or blog address, or any other online presence. On your profile page it does have limited visibility, so drop the www if you can and just use http:// but check the link to ensure it redirects to the right page.

Finally, the most important section is the One Line Bio. Here you have 160 characters to describe what you do and what you are interested in. It can be a simple explanation of why you are on Twitter, or just a list of tags like this – Hotelier, foodie, chef, traveller, coffee fan, foreign movie watcher, lover of the good life!

The last thing on this page is to ensure that the Protect my updates box is left unchecked. You want people to be able to follow you easily, and to see what you are all about.

A word of caution

In the beginning, if you want to be taken seriously, let your followers grow organically. There is nothing that screams “potential spammer” more than someone with no tweets who is following 2000+ people.

Cheers!

Tracy Tormai

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One response to “5 Minute Series: Twitter (Don’t be a fail statistic)

  1. Pingback: Joel Comm’s 11 Favourite Types of Tweets! « NO Vacancy – Sales Secrets for Busy Hotels