Yesterday I saw Joel Comm speaking live in Melbourne, and he revealed the different types of Tweets he likes to do. Of course it is best to mix it up, and there are probably many other categories that can also be added.
Here are Joel’s ’11’ as recreated from my notes (I hope I can read my own writing!). Some of the examples have been elaborated by myself!
- Ask Questions – Twitter is great for finding out anything, we all know this, you can get answers to the best place to eat in an unfamiliar suburb, the right train line to catch and even the answer for your homework!
- Provide Answers – Answer other people’s questions. Twitter search “how do you” and answer away. You can be an expert in providing answers.
- Pithy Sayings – these can include favourite quotes and word-of-the-day
- Share News – many news stories are broken on Twitter. The plane in the Hudson, the Indian cricket shootings, and even the Iran elections.
- Provide Links (this is great, I learn so much from the links people provide via Twitter. If I had to search for the information myself it would take me hours!)
- Give Compliments – we all love a compliment
- Retweet generously – if someone shares information that you think is worth sharing, retweet it. Exactly as it is.
- Recommend other people to follow, we all know word-of-mouth is a great recommendation
- Use media – audio/video/photos
- Conduct contests and giveaways
- Marketing, either blatant or subtle (but only after you have created a relationship)
Joel went on further to defend the “mundane” tweet as he put it. Th tweet that is often derided by those that don’t “get” Twitter. The tweet that shares with others what you had for breakfast, what’s your favourite donut flavour, and the trivial taking the kids to the park. These tweets he says, are a point of connection. They may not be directly related to a sale, but they let everyone know that we are essentially the same. We have the chance to identify with our heroes, and this is where Twitter is powerful.
If you ever get the opportunity to see Joel Comm speak, I highly recommend it. He is very entertaining, and full of great content. He kept getting the wind-up by the event organisers as his 90 minutes blew out to 120 minutes or more. Yet sitting in the audience, the time flew by.
I hope that you have enjoyed this list of Joel Comm’s 11 favourite types of tweets. Let me know if you have any other types of tweets to add to this list.