The most common comment I hear about LinkedIn is “I’m on it, but I don’t really understand it.”
The 5 Minute Series is designed to demystify the Social Media tools for hospitality, & help you apply them to your business. Here are two easy to apply aspects of LinkedIn.
Let’s start with the LinkedIn homepage. Below the green box, “Build your network” you’ll see is Network Updates. This summarises all the goings on within your network connections – starting with you!
1. What are you working on now?
As with most Social Networks, LinkedIn prompts you to update your status with a simple question. What are you working on now? enables you to share with the LinkedIn community what your current project is. Be informative yet succinct as you only have 140 characters available.
Why is this important? Each time you update your status, your whole network is updated. This creates a presence on their homepage for up to 2 weeks helping you stay top of mind.
This is true for all your activity on LinkedIn. If you update your page, make a new connection, join a group or create an event, your activity is then shared with all your connections. Piggy-backing on each others updates helps grow your LinkedIn profile easily & effortlessly.
Today I am just going to talk about Search Groups with one specific idea in mind. You’ll probably think of other uses for Search based on this one application, so please feel free to share your ideas in the comments section.
Search Groups is ideal for you if you have meeting & seminar rooms at your restaurant or hotel, or if you want to encourage and invite groups to frequent your premises whenever they get together for business or social functions.
From the toolbar at the top of your LinkedIn page you can easily Search Groups. To make your search more relevant, add the area that you are in to see what groups are closest to you. From these search results, you can further define your search using the box on the right-hand side that lists the different types of groups – corporate, conference, networking, non-profit etc.
Now you can start networking. You may choose to connect with the Owner of the group directly, or you might like to first look through the member’s list to see if you already have a connection within the group. Either way, you have just used LinkedIn to create an opportunity to get more people in your doors for real world results!
I’d love to hear how this has worked for you.